In the past, building a new website usually required hiring an external service provider. Web developers still exist today, but they can be expensive. That’s why it’s great that there are also free options available. Here you can find out what they are and how you can benefit from them.
What is a web developer?
A web developer is an expert in web technologies. Their tasks include developing new software and creating websites and online shops. As the world of the internet has changed significantly, web developers today need to have even more extensive specialist knowledge. They are proficient in various programming languages and must have a broad knowledge of methodology. They are familiar with requirements analysis and the architecture of software solutions and databases.
Due to their in-depth expertise, they charge correspondingly high prices. The development of a simple homepage often costs as much as $1,500. Medium-sized websites and large websites can easily cost between $3,000 and over $10,000. Additional costs are incurred for professional texts, high-quality photos, and animations. Particularly specific and detailed websites with special effects and other extras such as online shops can cost over $25,000.
Since these prices are often unaffordable, especially for start-ups and small businesses, alternatives are needed. Modular systems for websites have become widely accepted.
What is a modular system?
This advanced system gives entrepreneurs the opportunity to build their own website. No prior knowledge is required. After registering with one of the providers, you will be guided step by step until your new homepage is complete. If anything is unclear, you can ask the support team.
You can access many templates to create a custom design for your website. You should combine colors and shapes to create an aesthetically pleasing overall look. Ideally, the web design should match your company’s corporate identity.
Good to know: Building the website is free of charge. Later, there are only small fees for regular use of the site.
Upload content
Once the visual design is complete, take care of the content. It is very important that you include all the necessary legal texts. This is required by law. If you do not do so, you may face penalties. There are warning associations that search the internet for such errors and can cause problems for companies.
In addition, you need informative texts for your website. These should offer added value and meet SEO criteria so that they are optimized for search engines such as Google. This will make your company easier to find on the internet and help you attract new customers. Round off your website with photos and videos. This gives internet users an insight into your company. That creates trust.
Use practical tools
If you opt for a modular system, you can use helpful tools. These include an SEO tool that helps you determine which keywords you should best incorporate into your text. Virtual support is also available for writing legal texts. Among other things, you will receive help in creating the imprint.
Equip your website with additional functions
Modular systems allow you to integrate functional extras that are of great benefit to you. For example, you can combine your website with an online shop. This is quick and easy thanks to the numerous templates available. A blog can also be integrated. In addition, you can add an appointment booking system to make your work easier.
These additional options are very useful in many cases, as they allow you to offer your customers a special service. They create new information and sales opportunities and increase sales. Another option is to link the website to your social media presence. This increases your reach and creates valuable synergy effects.
Conclusion
You don’t need a web developer to get a modern website. Modular systems enable founders and small businesses to establish an internet presence without prior knowledge or costs. Here you will find further information on how to create your website for free.
Niklas Lang
I have been working as a machine learning engineer and software developer since 2020 and am passionate about the world of data, algorithms and software development. In addition to my work in the field, I teach at several German universities, including the IU International University of Applied Sciences and the Baden-Württemberg Cooperative State University, in the fields of data science, mathematics and business analytics.
My goal is to present complex topics such as statistics and machine learning in a way that makes them not only understandable, but also exciting and tangible. I combine practical experience from industry with sound theoretical foundations to prepare my students in the best possible way for the challenges of the data world.