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What is Unsupervised Learning?

Unsupervised learning refers to algorithms that recognize structures and patterns in a data set independently and without instruction. It is one of a total of four learning methods in machine learning. In practice, such models are used, for example, to assign data points to groups, so-called clusters.

How does Unsupervised Learning work?

Artificial neural networks are primarily used for unsupervised learning. These are modeled on the biological structure of the brain. Each input signal passes through different layers of neurons, which process it according to learned rules. These networks are very well suited for processing complex tasks and for recognizing and learning correlations.

One process that takes place in this context is the so-called clustering. The goal is to assign data to a group without group assignment, i.e., without a label. For example, we might examine an image dataset with representations of dogs and cats. However, the images have no label, so there is nothing that telling us which photo is a dog or a cat.

We would then train the Unsupervised Learning Algorithm to group the images into two clusters. In the training phase, the model must then identify how the image of a dog and a cat differ. This could be a starting point for the model to perform the grouping.

Unsupervised Learning Applications

Unsupervised learning can be used in a wide variety of domains and new use cases are being added all the time. The data quality requirements are not high because we do not need labels in the training set as in supervised learning.

The following are the most popular applications for Unsupervised Learning:

  • Customer segmentation in marketing: With the help of unsupervised learning, previously unrecognized relationships between customers can be used to divide them into groups that are as homogeneous as possible. These groupings can then be used to tailor an advertising campaign specifically to each group.
  • Anomaly – detection: A bank processes several thousand money transfers a day. Therefore, fraudulent transfers can quickly get lost in the shuffle. Unsupervised learning makes it easier to detect such fraud attempts if suspicious transactions violate otherwise valid contexts.
  • Shopping cart analyses in retail: Unsupervised learning can also be used to form so-called associations along the lines of “whoever buys x has also bought y afterwards”.
  • Speech processing: In the case of voice assistants, such as Siri or Alexa, these models recognize habits and speech patterns of the user over time. This enables the devices to better respond to the user’s dialect or pronunciation.

Supervised and Unsupervised Machine Learning in Comparison

Let’s say we want to teach a child a new language, for example English. If we do this according to the principle of supervised learning, we simply give him a dictionary with the English words and the translation into his native language, for example German. The child will find it relatively easy to start learning and will probably be able to progress very quickly by memorizing the translations. Beyond that, however, he will have problems reading and understanding texts in English because it has only learned the German-English translations and not the grammatical structure of sentences in English.

According to the principle of unsupervised learning, the scenario would look completely different. We would simply present the child with five English books, for example, and he would have to learn everything else on his own. This is, of course, a much more complex task. With the help of the “data,” the child could, for example, recognize that the word “I” occurs relatively frequently in texts and in many cases also appears at the beginning of a sentence, and draw conclusions from this.

This example also illustrates the differences between supervised and unsupervised learning. Supervised learning is in many cases a simpler algorithm and therefore usually has shorter training times. However, the model only learns contexts that are explicitly present in the training data set and were given as input to the model. The child learning English, for example, will be able to translate individual German words into English relatively well, but will not have learned to read and understand English texts.

Unsupervised learning, on the other hand, faces a much more complex task, since it must recognize and learn structures independently. As a result, the training time and effort are also higher. The advantage, however, is that the trained model also recognizes contexts that were not explicitly taught to it. The child who has taught himself the English language with the help of five English novels can possibly read English texts, translate individual words into German and also understand English grammar.

This is what you should take with you

  • Unsupervised learning is one of a total of four learning methods in machine learning.
  • The models are characterized by their ability to recognize patterns and structures in data sets without instructions (i.e., without a label in the training data set).
  • This ability is used, for example, in language processing, customer segmentation or detection of anomalies in processes.
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